CamperBoys is Off now

Mutter und Tochter posieren auf felsigem Küstenabschnitt am Meer

Rebranding

We are Off

Our rebranding was a feeling and not a number.

That may sound strange, but the fact is: Most rebrandings are the result of economic necessity, shitstorms or internal restructuring.

Ours wasn't.

We are rebranding because not wanting to exclude anyone is enough reason to change everything.

Why "Off"?

What does rebranding mean?

In our case, rebranding means changing large parts of our brand identity: Our appearance.

This includes our name, our design, our tonality and our imagery.

How did this come about?

It all started at our workation in Portugal in 2022, with a workshop about the name "CamperBoys".

Together we realized that it didn't resonate as much with us anymore. The idea to change everything was born.

Shortly after the workation, our founders Andi and Paul agreed to a rebranding. From then on months of brainstorming began.

It would become our biggest project yet.

We changed a running system

But Why?

Because companies carry responsibility

Responsibility for the visibility of diversity in society, but also for the feelings of all people traveling in our campers. We don't want anyone to have to explain themselves because they are excluded by our name.

Because we have grown

CamperBoys used to fit... Back when CamperBoys was just our founders Andi and Paul. But, like it is when we grow, we happen to outgrow things. Our team is now large and unique and open: We want a brand that fully reflects our values. A brand that we are all proud of.

Because the glossy vanlife illusion sucks

Camping isn't always pretty. Sometimes it's cold and wet and dirty. And that's exactly why it's great. We wanted realness. For this we not only need a new name, but a new identity. One that is more honest - more authentic, more direct and more welcoming to everyone.

Why "Off"?

Because being off has never been more important! In our everyday lives, we are always online, always available, always on the go. This makes the rare off moments all the more special and all the more important. Being off means slowing down, focusing on the essentials and recharging batteries.

Off is outside
Outdoors, beyond known boundaries and outside our comfort zone. Off is about creating moments that feel special.
Off is authentic
Off is all about realness: authentic camping experiences and adventures. Completely unembellished, messy, self-ironic and honest.
Off is for everybody
Camping is as personal as traveling itself, as individual as the route and the places we visit. Off is about memories that are unique.

Same same, but different!

Essentials stay the same

Our Product
We sell camping trips. Quality time on the road. This will not change. Only the trip planner will now be called "Off Guide".
Our Team
The our team is working with a new name and new design on an old, great goal: creating memories that last a lifetime.
Our Mission
We work every day for more adventure in everyday life, more chances to leave our comfort zone and to grow beyond ourselfs.
Our Service
Problem? No problem. Your travel experience and our service is our top priority. Nothing will change about that.